SaaS Sales: Two Ways You Can Become an Expert

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Originally published on the Exotel blog. I joined Exotel from a sales outsourcing company. Oh, yes, it is a real thing. I worked for companies that outsourced their leads to us. We had to talk to their customers and sell the product/service. However, in my new company, it was like a whole new world for… [Read More]

[Announcement] The LeadSquared and Zapier Integration is now live!

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We have been having a good few weeks here at LeadSquared. Just last week, we celebrated the fact that Jyoti Bansal, a Silicon-valley based tech entrepreneur, had invested in us. Now this week, we have one more reason to rejoice. The LeadSquared and Zapier integration has finally been released. So why is this a reason… [Read More]

How to Create a Content Marketing Strategy in 5 Easy Steps

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Creating a smart content marketing strategy is crucial to success in any sales or marketing profession. Sounds like a cliche, doesn’t it? But, it is the truth, and you cannot afford to ignore the plain truth. The most successful marketers use proven strategies that increase an audience’s interest in their product or content. This is why… [Read More]

Achieve Sales Optimization Using Marketing Automation

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The world is moving faster than ever, and with the advent of new technologies, it’s only going to get faster each day. Top companies are achieving sales optimization through automation and embracing themselves for better returns and efficiency. It helps that they get happier customers and employees as an add-on. The whole idea of automation… [Read More]

App Store Optimization – Increase Visibility and Acquire More Users [Webinar]

App Store Optimization | ASO

App store optimization (ASO) is the process of improving the visibility of an application on app stores. Developers put in a lot of effort to create, test and deploy a mobile app on app stores. Sometimes the visibility of these apps is not as good as expected even after creating a wonderful app with top-of-the-notch functionalities and… [Read More]

9 Rules to Make the Perfect Sales Call

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Originally published on the Exotel blog. Zara was the latest addition to our sales team at Exotel. Straight out of college, confident, smart and all set to conquer the world. Her attitude is what let us know that she was right for the job. She spent 3 days with the product and the sales team… [Read More]

8 Effective B2B Lead Generation Strategies [Webinar Recording and FAQ]

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B2B lead generation is easier said than done. Though there has been much talk on the subject, streamlining the process still proves a challenge for most businesses. At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. So… [Read More]

25 Reasons to Use Website Live Chat for E-commerce Businesses [Infographic]

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For many of us, shopping is a stress buster and the one thing that makes online shopping superior to traditional store-to-store traipsing, it is all the precious time we save when browsing from the comfort of our home. All online shoppers want the buying experience to be fast, convenient, and hassle-free. This is why one of… [Read More]

How to Increase Conversion Rates Using Confirmation Bias for Your Brand

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For nearly four decades now, Apple has attracted legions of fans who swear by every product rolling off the assembly line. So much so that its once competitor and propagator of the PC, IBM, recently came out with a study that proclaims the superiority of Apple ‘MacBook’ over the PC. The day Apple went public… [Read More]

10 Hacks for Social Media Lead Generation Without Any Ads – Infographic

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Social media lead generation and marketing can easily be compared to a bottomless well. No matter how much we marketers try to hit the bottom, the rope just keeps falling short. Innovation keeps on happening and just when you think you got it figured out, a Snapchat jumps in and shakes up the scene. But… [Read More]