How to Align Your Content Marketing Strategy to Your Business Goals


In my 4 years of experience as a marketing consultant, I have helped many startups devise their content marketing strategy. Almost always, the first problem I find is that their content marketing efforts are not aligned with their business goals. I get it! Inbound marketing and content marketing are hot topics and everyone is on the lookout for overnight success. But unfortunately,… [Read More]

How I Learned to Create Viral Content (and You Can Too)

How I learned to create viral content

In August 2015, we had to write 5 articles in 7 days for our PR firm. It was tough given the 3-people marketing team we had then. I volunteered to contribute and wrote my very first blog post, which eventually got scrapped by the PR firm, saying that it wasn’t good enough. Anyhow, my team… [Read More]

17 Practical Marketing Quotes to Make You a Better Marketer

marketing quotes

Have you had those uncertain moments while marketing, where you are sort of stuck in a rut, and all you need is someone to give you a lift-up? Or maybe the times when you needed authentic advice on what’s the next campaign you should focus on and you get preached at by your seemingly-all-knowing-well-meaning-altruistic (read interfering)… [Read More]

LeadSquared Wins FinancesOnline User Experience & Expert’s Choice Awards 2016

Online Review Sites

Since the summer of 2012, LeadSquared, a complete Customer Acquisition Platform, has been helping small and medium businesses drive revenue by aligning their marketing and sales activities. The revenue acceleration software is being used by businesses to increase their selling velocity and retain customer mindshare. One of the ways we reach out to our audience… [Read More]

How Email Analytics Helped US Business Funding Increase Their Revenue

US business funding Feature image

US Business funding is a highly reputed and trusted financial services company based in the US. They make business financing easy, and were looking for a marketing solution that could translate this ease into their own prospect and customer outreach campaigns as well, while being pocket-friendly as well. And, so the search began. Now, in just 2 months after their… [Read More]

Growth Hacking 2016 – How to Get Customers for Cheap

Growth hacking

“There is no such thing as Zero- Budget Growth Hacking” announced Ravi Trivedi at our last webinar. The Founder of the SAAS company PushEngage calmly pointed out that every strategy that you come up with will require some resources – be it seed amount to kickstart the campaign or long man-hours to ensure it’s functionality…. [Read More]

7 Customer Engagement Strategies to Improve Retention ( Webinar recording and FAQ)

Customer Engagement Strategies

By working with organizations like Tally and handling their strategic alliances and partnerships, one can gather a lot of knowledge. Following that up as the Chief Evangelist at Exotel, Nikhil Kumar has a lot to say about the know-hows of customer engagement. He has worked across platforms ranging from desktop products, SMB products, enterprise products… [Read More]

How to Create a Winning Spa Marketing Strategy – Lessons from O2 Spa

Feature Image

While most of us tend to stick to tried and tested waters, where the least risk lies, Adnan Syed was an exception to the rule. He wanted to try out new things and the more varied these were, the better it was for him. Now Digital Marketing Manager at O2 Spa, Adnan was first introduced to… [Read More]

Ananda Spa’s Journey to Better Lead Management

Ananda Spa- Lead Management

Ananda in the Himalayas is a luxury destination spa spread across 100-acres of Maharaja palace’s estate. Amidst lush forests, it overlooks the spiritual city of Rishikesh and the Ganges river valley, and has people pouring in from all over India for health and rejuvenation retreats. With several traditional and digital marketing programs in place, they had lots of leads and… [Read More]

How to Build Trust Online for Your Business- Learn from the Pros

Online Trust

I’d rather go to my usual grocer who gives me fresh produce, personalized discounts and is familiar with my regular grocery buying behavior, than a fancy retail store whose ads do nothing other than boast. In fact, the next time I visit the market with a friend, I would tell them to go to bhaiyya. That’s what taking… [Read More]