LeadSquared Wins CompareCamp Great User Experience & Rising Star Awards 2017

Great User Experience

The LeadSquared team is happy to share that CompareCamp, an independent review platform for software and business apps, has distinguished LeadSquared solution with “Great User Experience” and “Rising Star” awards for 2017! A team of experts from CompareCamp, evaluated and examined hundreds of software solutions and business apps, to determine the winners of the various… [Read More]

Leadsquared CRM and Marketing Automation Tools Listed as Most Popular by FinancesOnline

CRM and marketing automation tools

You’ve probably come across FinancesOnline when searching for software reviews. You may have even first learned about LeadSquared from their site. That is no wonder since the independent review platform consistently ranks high in Google searches for B2B, SaaS and financial solutions. It is a comprehensive directory of software, vendors and expert reviews. We’re happy… [Read More]

28 Business Tools to Help You Become A Smart Worker


Mankind as a race has always striven to make its life easier. And as we evolved over the years, we invented tools to help us do exactly that. From the wheel to the airplane, our tools have become bigger and more advanced with time. Now, during the digital era, they have simply become intangible. That… [Read More]

SaaS Sales: Two Ways You Can Become an Expert

SaaS sales - cover

Originally published on the Exotel blog. I joined Exotel from a sales outsourcing company. Oh, yes, it is a real thing. I worked for companies that outsourced their leads to us. We had to talk to their customers and sell the product/service. However, in my new company, it was like a whole new world for… [Read More]

[Announcement] The LeadSquared and Zapier Integration is now live!

Zapier integration - cover

We have been having a good few weeks here at LeadSquared. Just last week, we celebrated the fact that Jyoti Bansal, a Silicon-valley based tech entrepreneur, had invested in us. Now this week, we have one more reason to rejoice. The LeadSquared and Zapier integration has finally been released. So why is this a reason… [Read More]

How to Create a Content Marketing Strategy in 5 Easy Steps


Creating a smart content marketing strategy is crucial to success in any sales or marketing profession. Sounds like a cliche, doesn’t it? But, it is the truth, and you cannot afford to ignore the plain truth. The most successful marketers use proven strategies that increase an audience’s interest in their product or content. This is why… [Read More]

Achieve Sales Optimization Using Marketing Automation


The world is moving faster than ever, and with the advent of new technologies, it’s only going to get faster each day. Top companies are achieving sales optimization through automation and embracing themselves for better returns and efficiency. It helps that they get happier customers and employees as an add-on. The whole idea of automation… [Read More]

App Store Optimization – Increase Visibility and Acquire More Users [Webinar]

App Store Optimization | ASO

App store optimization (ASO) is the process of improving the visibility of an application on app stores. Developers put in a lot of effort to create, test and deploy a mobile app on app stores. Sometimes the visibility of these apps is not as good as expected even after creating a wonderful app with top-of-the-notch functionalities and… [Read More]

9 Rules to Make the Perfect Sales Call

Sales call - cover

Originally published on the Exotel blog. Zara was the latest addition to our sales team at Exotel. Straight out of college, confident, smart and all set to conquer the world. Her attitude is what let us know that she was right for the job. She spent 3 days with the product and the sales team… [Read More]

8 Effective B2B Lead Generation Strategies [Webinar Recording and FAQ]

B2b Lead Generation strategies - Cover

B2B lead generation is easier said than done. Though there has been much talk on the subject, streamlining the process still proves a challenge for most businesses. At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. So… [Read More]