Real Estate Lead Generation In India [Download Checklist]


In a hurry? Get your hands on the meat right away! Download the Real Estate Lead Generation Checklist [PDF] While the internet has opened up a gamut of marketing possibilities for real estate professionals, on the flip side – it has made life a whole lot busier for them. Real Estate Lead Generation 101 Dozens… [Read More]

The Growth and AMPlification of Mobile SEO: Webinar Deck

Mobile SEO - cover

With the world shifting towards mobile devices, so have marketers. Google has started penalizing websites that are not mobile-friendly, and the shift of preferring smartphones over desktops has only been growing. This changing trend means that mobile SEO is gaining momentum. But what is it and how does it differ from normal SEO? Keeping in accordance… [Read More]

9 Growth Hacks for E-commerce Businesses: Webinar Recording

Growth hacks for e-commerce - cover

We can all agree that E-commerce is big! What with the successes of mass aggregrators like Amazon and Flipkart, as well as e-commerce platforms that cater to niches such as Nykaa, BigBasket and Zivame, the shopping experience has totally changed. Newer businesses are jumping on the bandwagon, and even old established businesses now have an option… [Read More]

How the Sales Efficiency of an Equity Research Firm Increased 4X times

Sales Efficiency - Cover

Research & Ranking, a part of the Equentis Wealth Advisory Services, is an Equity Market Research firm in India. They aim at helping investors with their wealth creation process by giving them information on the assets they invest in. While building their company, they discovered that their marketing methods were not as simplified as they would have… [Read More]

Why Traditional Advertising Media Should Not Be Ignored

Traditional Advertising - cover'

Ask any successful marketer, and they’ll tell you stories of how they experimented with various media before coming up with the perfect marketing media mix. You keep mixing and testing until you find ways in which they will complement each other. However, with the dawn of the age of the internet, the world has embraced… [Read More]

Why Video Marketing will Help you Dominate 2017!

Why video marketing - cover

(Originally published on LinkedIn Pulse). An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. If 2016 saw the rise of online video, 2017 will see the explosion of video content on tiny mobile screens. It’s raining videos everywhere, from Facebook… [Read More]

Infographic Marketing for Lead Generation and Increasing Email Subscribers


The power of visual media in today’s world is undeniable. A picture goes viral in seconds, while even the most well-written article might need time to attract readers. As a smart marketer in tune with the trends of the time, you must have by now realized how important good images and visual content are to… [Read More]

Marketing Automation in 2017 – How Much Can We Trust Technology?

Marketing automation in 2017 - technology meets intelligence

As the year draws to a close, there are plenty of speculations about how marketing automation in 2017 will evolve.  AI, predictive analytics, prescriptive analytics, adaptive tech – the works; Companies invest in sophisticated technology in a desperate battle to understand what the prospect would want and then cater to him seamlessly. I can’t help… [Read More]

How to Improve CTR for Your Paid Campaigns Using These 5 Clever Hacks

How to improve CTR - Cover

(Editor’s Note: We recently discussed a few experiments we did at LeadSquared to increase Adwords CTR. To carry the conversation further, here are a few insights from our guest author Vishal Kataria, the founder of Aryatra discussing how to improve CTR for your PPC campaigns further.) The digital world is no longer what it used to be…. [Read More]

What Sending 2,049,567 Emails Taught Me About Email Marketing Best Practices

Email Marketing Best Practices

I’m not a spammer if that’s what you are thinking. We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. So, these have mostly been nurturing emails to opt-in lists. And yes, sending more than 2 million emails has definitely taught me a… [Read More]