App Store Optimization – Increase Visibility and Acquire More Users [Webinar]

App Store Optimization | ASO

App store optimization (ASO) is the process of improving the visibility of an application on app stores. Developers put in a lot of effort to create, test and deploy a mobile app on app stores. Sometimes the visibility of these apps is not as good as expected even after creating a wonderful app with top-of-the-notch functionalities and… [Read More]

8 Effective B2B Lead Generation Strategies [Webinar Recording and FAQ]

B2b Lead Generation strategies - Cover

B2B lead generation is easier said than done. Though there has been much talk on the subject, streamlining the process still proves a challenge for most businesses. At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. So… [Read More]

10 Hacks for Social Media Lead Generation Without Any Ads – Infographic

social media lead generation

Social media lead generation and marketing can easily be compared to a bottomless well. No matter how much we marketers try to hit the bottom, the rope just keeps falling short. Innovation keeps on happening and just when you think you got it figured out, a Snapchat jumps in and shakes up the scene. But… [Read More]

The Growth and AMPlification of Mobile SEO: Webinar Deck

Mobile SEO - cover

With the world shifting towards mobile devices, so have marketers. Google has started penalizing websites that are not mobile-friendly, and the shift of preferring smartphones over desktops has only been growing. This changing trend means that mobile SEO is gaining momentum. But what is it and how does it differ from normal SEO? Keeping in accordance… [Read More]

9 Growth Hacks for E-commerce Businesses: Webinar Recording

Growth hacks for e-commerce - cover

We can all agree that E-commerce is big! What with the successes of mass aggregrators like Amazon and Flipkart, as well as e-commerce platforms that cater to niches such as Nykaa, BigBasket and Zivame, the shopping experience has totally changed. Newer businesses are jumping on the bandwagon, and even old established businesses now have an option… [Read More]

Google Adwords Tutorial: A Comprehensive FAQ for PPC Marketers

Google Adwords Tutorial

Last time AdNabu‘s Salil joined us for a Google Adwords tutorial session, he shared quite a few PPC tips that Adwords beginners can use. You can check out the recording here, and the questions asked during the session here. This time around, we wanted him to discuss things that are a little more advanced, and the session was a… [Read More]

Key Marketing Metrics You Need to Focus on and Their Importance – Webinar

Key Marketing Metrics- Recording

Marketing involves a lot of ambiguous activities, and hence might just be the most misunderstood function in the business! Do you feel my pain? As marketers, we are always struggling to find metrics beyond the superficial vanity ones (likes, shares and traffic) to show for our efforts. In addition, constant experimentation and monitoring is also… [Read More]

How to Get Media Coverage for Your Travel Startup

8 Ways to Get Media & Press Coverage for Your Travel Startup

Media coverage can be hard to come by even for long-established companies, but it’s significantly harder for startups. Hacking the Media: How to Get Media Coverage for Your Travel Startup In our last webinar, travel marketing expert, Tanu Arora from TravHQ – a travel marketing and media website, joined us to discuss, how to get media coverage… [Read More]