25 Reasons to Use Website Live Chat for E-commerce Businesses [Infographic]

website live chat - comic

For many of us, shopping is a stress buster and the one thing that makes online shopping superior to traditional store-to-store traipsing, it is all the precious time we save when browsing from the comfort of our home. All online shoppers want the buying experience to be fast, convenient, and hassle-free. This is why one of… [Read More]

How to Increase Conversion Rates Using Confirmation Bias for Your Brand

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For nearly four decades now, Apple has attracted legions of fans who swear by every product rolling off the assembly line. So much so that its once competitor and propagator of the PC, IBM, recently came out with a study that proclaims the superiority of Apple ‘MacBook’ over the PC. The day Apple went public… [Read More]

10 Hacks for Social Media Lead Generation Without Any Ads – Infographic

social media lead generation

Social media lead generation and marketing can easily be compared to a bottomless well. No matter how much we marketers try to hit the bottom, the rope just keeps falling short. Innovation keeps on happening and just when you think you got it figured out, a Snapchat jumps in and shakes up the scene. But… [Read More]

7 Real Estate Drip Campaigns You Should Be Setting up Right Away


For a product as unpredictable as real estate, reaching out to the right audience can be tricky. Modern realtors, builders and brokers are utilizing quite a few innovative ways to reach the millennials – videos, snapchat, Instagram, Pinterest and many more. McKinsey and company claim that email is 40x more effective than Twitter and Facebook put… [Read More]

21 Best Stock Image Sites You Can use for Your Content Marketing

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Images! They are the lifeline of your content. With so much content being produced and consumed each day, our attention spans have shrunk. And images are the only way content creators can even hope to retain interest. With this growing demand for visual content, marketers need access to high quality images. But finding the best… [Read More]

Real Estate Leads Online In India [Download Checklist]


In a hurry? Get your hands on the meat right away! Download the Generate Real Estate Leads Online Checklist [PDF] While the internet has opened up a gamut of marketing possibi lities for real estate professionals, on the flip side – it has made life a whole lot busier for them. Generate Real Estate Leads… [Read More]

The Growth and AMPlification of Mobile SEO: Webinar Deck

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With the world shifting towards mobile devices, so have marketers. Google has started penalizing websites that are not mobile-friendly, and the shift of preferring smartphones over desktops has only been growing. This changing trend means that mobile SEO is gaining momentum. But what is it and how does it differ from normal SEO? Keeping in accordance… [Read More]

9 Growth Hacks for E-commerce Businesses: Webinar Recording

Growth hacks for e-commerce - cover

We can all agree that E-commerce is big! What with the successes of mass aggregrators like Amazon and Flipkart, as well as e-commerce platforms that cater to niches such as Nykaa, BigBasket and Zivame, the shopping experience has totally changed. Newer businesses are jumping on the bandwagon, and even old established businesses now have an option… [Read More]

How the Sales Efficiency of an Equity Research Firm Increased 4X times

Sales Efficiency - Cover

Research & Ranking, a part of the Equentis Wealth Advisory Services, is an Equity Market Research firm in India. They aim at helping investors with their wealth creation process by giving them information on the assets they invest in. While building their company, they discovered that their marketing methods were not as simplified as they would have… [Read More]

Why Traditional Advertising Media Should Not Be Ignored

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Ask any successful marketer, and they’ll tell you stories of how they experimented with various media before coming up with the perfect marketing media mix. You keep mixing and testing until you find ways in which they will complement each other. Not just that, they’ll also advise you to find campaigns that are working for you… [Read More]