Why Video Marketing will Help you Dominate 2017!

Why video marketing - cover

(Originally published on LinkedIn Pulse). An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. If 2016 saw the rise of online video, 2017 will see the explosion of video content on tiny mobile screens. It’s raining videos everywhere, from Facebook… [Read More]

Infographic Marketing for Lead Generation and Increasing Email Subscribers


The power of visual media in today’s world is undeniable. A picture goes viral in seconds, while even the most well-written article might need time to attract readers. As a smart marketer in tune with the trends of the time, you must have by now realized how important good images and visual content are to… [Read More]

Marketing Automation in 2017 – How Much Can We Trust Technology?

Marketing automation in 2017 - technology meets intelligence

As the year draws to a close, there are plenty of speculations about how marketing automation in 2017 will evolve.  AI, predictive analytics, prescriptive analytics, adaptive tech – the works; Companies invest in sophisticated technology in a desperate battle to understand what the prospect would want and then cater to him seamlessly. I can’t help… [Read More]

How to Improve CTR for Your Paid Campaigns Using These 5 Clever Hacks

How to improve CTR - Cover

(Editor’s Note: We recently discussed a few experiments we did at LeadSquared to increase Adwords CTR. To carry the conversation further, here are a few insights from our guest author Vishal Kataria, the founder of Aryatra discussing how to improve CTR for your PPC campaigns further.) The digital world is no longer what it used to be…. [Read More]

What Sending 2,049,567 Emails Taught Me About Email Marketing Best Practices

Email Marketing Best Practices

I’m not a spammer if that’s what you are thinking. We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. So, these have mostly been nurturing emails to opt-in lists. And yes, sending more than 2 million emails has definitely taught me a… [Read More]

5 Steps to Run a Highly Effective Email Drip Campaign

Drip-Email Campaigns- Cover

Let’s pick up where we left off, and talk more about Drip Marketing. But this time, more specifically about how you can set up truly effective email drip campaigns. In the last post, we discussed at length about what exactly drip marketing entails and several examples to inspire your own nurturing campaigns. But as Frank Herbert… [Read More]

Travel and Tourism Marketing Tips to Boost your Online Presence

Tourism Marketing

It’s all about the Millennials. Travel and hospitality businesses – go about doing what you are doing, keeping in mind the millennials. They are the money makers. They are the ones you need to keep happy. Keeping up with our industry-specific content, here are four factors that I think can easily be implemented in your… [Read More]

5 Ways How Marketing Automation Software Helps Your Sales Team Sell Better

Marketing automation software helps sales team

Amit was having an exceptionally bad day. No lead seemed interested in his product, despite calling dozens of them. He had been a sales guy for over 3 years, he knew that he wasn’t giving them a wrong pitch – the leads, just weren’t right. Exactly one floor above, Namrata – the marketing head wasn’t… [Read More]

How Lead Qualification Helped Us Align Sales and Marketing


Does this ever happen between your sales and marketing teams? Marketers spend a lot of time, effort and money to create compelling campaigns, optimize them to generate leads, set auto-responders and alerts to connect with them promptly, before finally delivering the leads to the sales team. Many sales people do not even know these terms, but they very… [Read More]

8 Simple Hacks to Increase CTR in Google Adwords in 2017

How to increase CTR in Google Adwords

A few months ago, we conducted a webinar on Google Adwords. After the session, questions poured in. Among all the questions about keyword match types, conversion rates and campaign structure, there was one question that kept appearing – how to increase CTR in Google Adwords? It’s a fair question, but before we get to that, there’s one thing… [Read More]