What is Conversion Rate Optimization?


Designers design; copywriters write. What do Conversion rate optimization experts do? To understand the difference, let’s first understand what conversion and conversion rate means. Conversion happens when a visitor acts on your offer by filling up the form, subscribing to your newsletter, making a purchase or taking any other action which pushes them further in the sales cycle. The offer can be… [Read More]

10 New Ways to Generate Facebook Leads Without Running Ads

Generate Facebook leads without ads

Love it or hate it, you cannot ignore the social media beast: Facebook. If you have diligently maintained a good brand presence on Facebook, created an engaged community through campaigns and branding, and have created a steady content calendar for your social media publishing with high quality informational content, you can utilize the power of… [Read More]

How Lead Tech is Changing Earning – The Indian Fintech Marketing Story

Indian Fintech Marketing story

A couple of weeks ago, as I flipped through The Economic Times, I saw a full page article on “How Ed-Tech is Changing Learning.”  This immediately struck a chord with me, as I know well that most of us don’t really flip through newspapers anymore, we scroll down. Education has transformed completely in the past few… [Read More]

Education Marketing – 4 Ways Creative Content Can Generate More Admissions

Education marketing - creative content ideas

On the surface, education and marketing appear to be worlds apart. One is concerned with using words to impart knowledge; the other is preoccupied with spinning copy to satisfy a need for sales. But therein lies the point: even educational institutes need to make money. Actually, the fact that academic language and copywriting live in… [Read More]

Importance of a Strategic Marketing Plan: Lessons from SayFix


Two things teach us valuable lessons: experience and example. This story has both. It takes great courage to start something new. Even greater to soldier on when the industry gets crowded with heavily funded competition. But what is most courageous of all, is realizing that somewhere you went wrong, being wise enough to accept it, and gracious… [Read More]

How to Align Your Content Marketing Strategy to Your Business Goals


In my 4 years of experience as a marketing consultant, I have helped many startups devise their content marketing strategy. Almost always, the first problem I find is that their content marketing efforts are not aligned with their business goals. I get it! Inbound marketing and content marketing are hot topics and everyone is on the lookout for overnight success. But unfortunately,… [Read More]

How I Learned to Create Viral Content (and You Can Too)

How I learned to create viral content

In August 2015, we had to write 5 articles in 7 days for a few sites we were guest blogging at. It was tough given the 3-people marketing team we had then. I volunteered to contribute and wrote my very first blog post, which eventually was scrapped by the publication it was intended for. Anyhow, my team… [Read More]

17 Practical Marketing Quotes to Make You a Better Marketer

marketing quotes

Have you had those uncertain moments while marketing, where you are sort of stuck in a rut, and all you need is someone to give you a lift-up? Or maybe the times when you needed authentic advice on what’s the next campaign you should focus on and you get preached at by your seemingly-all-knowing-well-meaning-altruistic (read interfering)… [Read More]