6 Lead Generation Websites in India for Local Businesses

Update : We’re creating industry-specific lead generation posts as a part of our new series! Check them out here :-

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Generating leads online is no easy task, and to help you with it, here are 6 top lead generation websites in India that local businesses can use to get positive leads. Apart from these, businesses in the travel and tourism sector, businesses which deal in electronic goods/computers/automobile or real estate can also use these tools to generate leads.

Lead Generation Methods

As a local business, there are myriad questions that flood you. Fret not! Getting leads via lead generation websites in India is just a call away.

I. Justdial:

Justdial is your one-stop destination local search engine or a lead generation website. It offers quick and reliable information to users via email & phone. Justdial has recently made their services available on androids, blackberry and iOS. Changing with time!

just dial 1

How it helps you get leads:

1. If you run a local business, example: coaching center/used car showroom/tours and travel etc. and want your business to be listed on this lead generation website, you can either opt for a paid advertisement or post your ad for free. However, free listings will get you less leads, while businesses which pay more will get maximum exposure.
2. Once you have posted your ad, Justdial will also share prospective clients’ contact details with you. This will enable you, as a business, to have a one-on-one conversation with your consumer.
3. Justdial’s executives keep track of the consumers who have used their services in the past. This helps this lead generation website leverage their advertising and marketing campaigns. Can’t comprehend? Well, a happy customer can post a raving review about your business or become the face of an ad, while a negative feedback can help you mend the way you function.

Know their step-by-step procedure for a better understanding. 

II. GetIt:

GetIt is a personalized Indian online yellow pages directory with a niche in local business listing of suppliers, manufacturers of products and services sectors. Their other networks include, Free Ads (Local Classifieds), Hot deals (daily deals), GetIt malls (malls directory), Tradeget (Online B2B marketplace) and GetIt Infomedia (supermarket for SMEs).

lead generation websites in india

How it helps you get leads:

1. You can call them at 044444 44444 to register your free business listing or have a talk.

2. You can list your business for free or with premium paid options.

3. GetIt online search: You can choose from one of the several online advertising options, create your own web pages and promote your business in search results.

4. GetIt now voice search: Tele-information services to help users find local business information on the go.

5. GetIt mobile search: Web based local businesses search on mobile phones. Pay only when your business has been found by customers.

6. GetIt SMS search: Allows businesses to reach out to consumers when users SMS their search query about products and services.

III. Sulekha:

Whatever your local need…start here, get it done’. This is the mantra Sulekha, a lead generation website functions on. Sulekha will help solve your prospective clients’ queries in a jiffy by integrating various mechanisms like listings, classifieds, deals, e-commerce and reviews/ratings across multiple domains.

sulekha 1

How it helps you get leads: 

1. As a local business, all you have to do is create an account and post your ad. Creating an account with this lead generation website is free. Make sure, you post your ad in the right category, else you might loose out on leads.

2. You can also use your Facebook, Twitter or Gmail ids to log  into Sulekha. This saves you the hassle of filling up a detailed form and directly connect your social networking site to your Sulekha id.

3. Once you are in, you can update your profile by opting for a paid or free listing. The better your plan, the better leads you lay your hands on.

4. If you are interested in getting a paid/premium ad for your business, do go through these FAQs: https://classifieds.sulekha.com/html/ad-posting-rules.html.

Know their step-by-step procedure for a better understanding. 

IV. Hudku:

Literally meaning ‘search’ in Kannada, this lead generation website in India offers services with a twist. Hudku is global and not local. It eliminates the restraints of boundaries and can be accessed by anyone at any time. So, no matter which city your prospective client is trotting on around the globe, their ‘Hudku’ is a just a few clicks away.

hudku 1

How it helps you get leads: 

1. This lead generation website boasts of being able to give exact details on a global front. Example, ‘Language coaching centers, BTM Layout – 2nd Stage, Bangalore’ OR ‘Used car showrooms, HSR Layout – Sector 2, Near Petrol Pump’.  So, if your business is listed on Hudku, this is definitely an added advantage for your potential clients who are looking for exact details.

2. Hudku also lets you connect directly to the consumer by providing their contact details. This enhances engagement between the client and the business. Hudku’s services are all free. (They are self-funded as of now and are soon planning to monetize their listings.)

3. But, here’s the catch. Hudku does not have a voice call center to cater to your needs. Leads will be sent to the prospective customer who makes a query in the form of an SMS only.

Know their step-by-step procedure for a better understanding. 

V. Quikr:

Life has become so convenient these days that most people do searches online and hardly step out of the comfort of their houses. This is where Quikr, an online classifieds company and lead generation website helps. If you are listed on Quikr, potential leads can get to know about you online when they type in details. Their recent ad, “bech de, Quikrrrr” has created quite a stir, don’t you think?

simple lead generation systems

How it helps you get leads: 

1. As and when you want to advertise your business, you can do it for free on Quikr. All you have to do is create an account and fill in your details.

2. If you are not interested in meeting your leads via a lead generation website, Quikr facilitates direct lead and business contact as well.

3. You can also opt for Premium ads on Quikr that will help you surface over the lot. Premium ads are a powerful feature. Got any queries? Get them answered here: http://www.quikr.com/html/premium_ads.php.

Know their step-by-step procedure for a better understanding. 


OLX is a next gen lead generation website providing solutions to your worries anywhere across India. Design your ads on OLX with pictures and make them stand out in the crowd. Your clients can also download the OLX app on their mobiles and access your ads. Their tagline ‘Yaha Sab Kuch Bikta Hai’ which means ‘Everything Sells Here’ sure draws the attention of the public.

olx india

How it helps you get leads: 

1. Create an account, update your profile, post your ad and you are set to go.

2. If you are running a tight ship, you can get your leads through free ads without paying a penny to anyone.

3. However, you can always hit the high spots by availing their featured ads where you can pay a non-refundable sum of money to OLX, thus potentially increasing your ads’ visibility. For further details, go through their terms and conditions.

4. You can also make sure that your ad reaches the right customer through sponsored links on Google Adwords. In this, you can start an ad campaign on Google Adwords and target OLX through it. This will help your ads get better exposure via Google.

Know their step-by-step procedure for a better understanding. 

Today we need quick fixes to our snags and this is where lead generation websites in India or local searches come to the rescue.

So how do you generate your leads? Do leave a comment and share.

About the Author

  1. bipraraj roy Commented May 25, 2013

    thanks a lot ………. it was very nicely written and helpful ………….. :)))

    1. Kamalika Ghosh Commented May 27, 2013

      Thank you Bipraraj for your kind words. Stay tuned for more.

  2. vinodh Commented June 23, 2013

    this is a very useful post.

    I am a full time ,java programmer . I have a website for freelancing purpose.

    Its not generating leads.

    I came here on lead generation services available in india. many say that the lead gen services listed here is not of much use ,quality wise.

    1. Kamalika Ghosh Commented June 24, 2013

      Thank you Vinodh for dropping by. The above mentioned websites will generate leads depending on the category you have placed your ad in. If you are facing lead generation problems, you can also try Google Adwords. Here is an article to help you set up your Google Adword Campaign: http://www.leadsquared.com/create-google-adwords-campaign-five-steps/

      1. vinodh Commented June 23, 2015

        I am able to generate lot of leads myself now using own website.
        leads means potential customer calls ,emails and paying customers from websites.

        1. Meenu Joshi Commented June 29, 2015

          Hi Vinod, it’s awesome that you are able to generate leads for yourself. Many businesses struggle with that – especially getting qualified ones who will eventually become paying customers. It’s a matter of how you are able to keep these leads engaged and interested by the time they are ready to buy. All the best with your lead gen efforts.

  3. Iyaz Commented June 30, 2013

    Hi Kamalika, I am regular user of above mentioned portals but from few months i am not finding them effective, could you please suggest few tips.

  4. Jatin Commented July 4, 2013

    Hi Kamalika,

    You write well and look good 🙂

    I have head grotal.com is doing good. Especially in coming above them all in Search engine…. What you say?

    1. Kamalika Ghosh Commented July 5, 2013

      Thank you Jatin. I haven’t checked out Grotal as of yet. I will surely take a look at the website.

  5. Amit Patekar Commented August 1, 2013

    Hi Kamalika
    Awesome and true list. I have seen articles putting their link in between already established websites links 🙂
    I will tell you my story. I am into web application and website development from last 7 years and have multiple lead generation websites. Some of the websites were generating good international ( USA, UK) leads. But after google panda and penguine updates my websites has hit badly in rankings.

    Some market place websites have come to rescue like elance, freelancer etc. But the competition is fears and the margin is less. But still good enough to survive.

    I have never focused on local market. And now decided to give it a try.

    Thanks and Regards
    Amit Patekar
    IT Design Lab.com

    1. Kamalika Ghosh Commented August 2, 2013

      Hi Amit, thank you for sharing your story. Yes, do try the local market and let me know how it goes.

  6. Sudeep Roy Commented August 11, 2013

    Hi Kamalika,
    I am a travel operator. I am confused on who are the best and specific travel lead providers amongst the Indian portals like Just Dial, Sulekha, Hello Travel, etc?
    Please respond and give an idea.
    Sudeep Roy

    1. Kamalika Ghosh Commented August 16, 2013

      Hi Sudeep, thanks for dropping by. Here are a few travel lead providers in India that you can try: cheapertravel.com, alltravelingsites.com, leadsanddeals.com, 360globaltravel.com, partnerlocator.com, globalbuyersonline.com, tradeee.com. 🙂

  7. satya Commented August 30, 2013

    Hi Kamalika ,

    I m a real estate operator.I am confused on who are the best lead providers amongs the Indian Portals.
    please send me your ideas.

  8. Prakash Singh Commented March 21, 2014

    hi Kamalika, i want to sale my pos software poducts, can you give some sites that give me leads

  9. Nithin Paul Commented September 6, 2014

    hi kamalika,could u plz help me out with some good tour/travel leads generating firm.

    1. LeadSquared Commented September 8, 2014

      Nithin, here are a few travel lead providing websites in India that you can try. We haven’t really used them, so it would be hard to talk about the quality of leads from there: cheapertravel.com, alltravelingsites.com, leadsanddeals.com,360globaltravel.com, partnerlocator.com, globalbuyersonline.com, tradeee.com. Besides these, we did a lead generation for travel webinar some time ago. You can take a look at it for some lead gen tips: http://pages.leadsquared.com/webinar-recording-how-to-develop-kickass-lead-gen-strategy. Hope this helps!

  10. Avnish Gautam Commented January 5, 2015

    These lead generation websites are really useful for getting business.
    My blog – my wp tips

  11. priyank Commented January 15, 2015

    should we go any indian online portal for real estate leads or should i go for any lead software??

    1. Meenu Joshi Commented February 3, 2015

      Priyank, both would serve different purposes. In real estate business, it would definitely help to be on the portals, but you would need to make use of other tactics like digital ads etc. By lead software, if you mean a lead management software then yes, it would definitely help. Here’s a webinar that we conducted specifically for real estate businesses: https://leadsquared.viewpage.co/webinar-how-to-be-a-smarter-real-estate-marketer

  12. Virender Commented January 28, 2015

    Hi, Can Anybody Give Me Lead Generation Websites in USA, UK and Canada. Thanks

  13. Ahmed Commented June 15, 2015

    Hi there This is Bilal Ahmed and i am wondering which would be the best Lead generation website for Training Industries…. I am having aTraining centre in bangalore where we train CCNA and other Networking courses! Is there any one who used the above mentioned services before for Training and getting students Leads..?
    Please guide me..!!

    1. Meenu Joshi Commented June 15, 2015

      Hi Bilal, we have multiple clients in the education and training industries, and they use Sulekha, JustDial, Shiksha etc. regularly to get new leads for their business. So, that would be a good place to start. This would be direct lead gen. In addition to that you can look at forums specific to yours, and look at Quora and other community platforms to find interested leads.

  14. SAURBAH Commented August 19, 2015




  15. SAURBAH Commented August 19, 2015

    hi i have computer shoppe in Indore Madhya Pradesh India, and wants premium membership.

    i am confused betweej just dial vs. sulekha, please suggest the better.

    1. Meenu Joshi Commented August 28, 2015

      Hi Saurabh, I think you should go with JustDial for paid membership to begin with, but have free listings everywhere. The reason I am suggesting this is because the traffic and on page time on Just Dial is more than on Sulekha according to SimilarWeb.

  16. Loyalty Incentive Commented September 30, 2015

    ohh nice ….. can you share , same article foe US leads……….

  17. sunil v Commented December 16, 2015

    Hi kamalika, im looking for lead provider in bangalore for event management and catering services …

    1. Meenu Joshi Commented December 16, 2015

      Hi Sunil, we don’t provide lead generation services. However, you can try platforms like JustDial, Sulekha, Quikr etc. And, if you are willing to advertise Facebook and Google Adwords as well. Once you have this decided, you can look at LeadSquared to capture and manage all of these leads. 🙂 Hope this helped

    2. Amit Commented April 27, 2016

      Hi Sunil,

      You can register your event management company at Adheds. This is the only dedicated platform in India for Advertising Agency & Event management companies.

  18. Josoft Technologies Pvt Ltd Commented July 27, 2016

    Thanks for sharing nice list.

  19. Get4Domain Commented August 30, 2016

    It all services are free?

  20. Alok Kumar Commented June 12, 2017

    JustDial is big scam and give you fake promise to get business from you. Once you signup, you have to close you account to stop paying them as their is no way to stop the ECS contract.

    I will request every one not to support such scammers even for testing their service. Please google for Justdial review before signup

  21. Shantanu Chaudhary Commented December 22, 2017

    Hi Kamalika
    I want to get to connect to clients, as I am a Management Consultant.
    Please suggest me some genuine business lead generation websites. As everyone asks for paid membership, so can’t afford paying everyone.
    Need a good and genuine lead generation websites from where I can get clients.
    Thank you.

  22. Harika Commented September 16, 2018

    Thanks leadsquared, your article helped me. I will keep visiting your blogs. Keep writing.

  23. N.P.Pandi Commented September 3, 2020

    I am pandi my own business in new golden nursing home and patient care old age home health care my help your leading contnew regularly so help best businesses app open link

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