A constant gripe we hear from all Digital Marketers in the Insurance landscape is –“More than 30% of our inbound leads across all sources are not reachable” (“NC” as they would like to term them; Not Contactable) After shedding all that blood, sweat and tears to craft high-conversion landing pages, writing seductive ad and page copy for SEO/SEM concluding with…
Never has the Indian insurance landscape been witness to the raging competition levels as today. 42 insurance players are fighting it out for market share in a vertical that is perceived as “push-oriented” – in a red ocean like this, progressive customer-intent signals hold the key to moving the needle for some core metrics like Customer Lifetime Value, Renewal Rate…
Marketing Automation is indispensable for marketers. But, despite the name, automation can impact sales! How you ask? It aids the entire process by plugging the leaks in the system, aligning sales and marketing in creating a streamlined revenue model. The whole idea of automation is to let it take care of mundane and routine tasks, while people continue to work…
In the world so wide, we are all intertwined by various networks. To take advantage of these networks you may not need a good tool but a clever hack. Rishabh a serial entrepreneur talks about growth hacking strategies used by top growth hackers at Mapplinks to leverage digital channels for rapid growth. If you are interested in smart tactics to…
Bill Gates once said, “Content is where I expect much of the real money will be made on internet”. Clearly content is the king but not just any content. Olga, a product marketing manager at SEMrush talks about how content can help you generate leads and what the essentials of a content should be. If you missed it, you…
(Note: The interview originally appeared on Mobisium Blog and has been republished with permission.) Prashant Kumar Singh is Co-founder and Chief Customer Office of LeadSquared which was started in July 2011. LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely – to people, marketing activities, lead…
Are you looking to get more sales for your products? You should be, and quality leads are the key. But, you may have overlooked generating qualified leads through LinkedIn. This social platform is packed full of qualified leads no matter what niche or business you engage in. LinkedIn is the best social network for lead generation and according to HubSpot, the…
The rapid evolution of the digital world has changed the way B2B marketers think and how they create and launch marketing activities. Marketers have learned to lean more heavily on technological tools. B2B digital marketing has started implementing traditional ‘B2C tactics. This is because they are often easier to measure, more straightforward, and are designed to provoke emotional responses. For…
We attribute our 523 Percent Revenue Growth to consistently meeting the need for a marketing and sales execution platform across various industry verticals On Wednesday Nov 6th, 2017, The Deloitte Technology Fast50 India 2017 awards, organized by Deloitte recognized us, LeadSquared, as the 5th fastest growing technology firm in India. The rankings of 50 fast growing technology companies are awarded based…
Universities and other higher education institutions today have the daunting task of targeting the most connected generation – millennials, and post-millennials. This modern student is savvier, constantly online in one form or other, always restless, and highly skeptical. This means, the challenge for higher education admissions teams has amplified 10-times over. They still need to select the right students from…
