Mobisium Interview with Prashant Singh, Co-founder and CCO of LeadSquared

by Shibani Roy

(Note: The interview originally appeared on Mobisium Blog and has been republished with permission.) Prashant Kumar Singh is Co-founder and Chief Customer Office of LeadSquared which was started in July 2011. LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely – to people, marketing activities, lead…

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5 Proven Hacks for Quality Lead Generation Through Linkedin

by Ryan Gould

Are you looking to get more sales for your products? You should be, and quality leads are the key. But, you may have overlooked generating qualified leads through LinkedIn. This social platform is packed full of qualified leads no matter what niche or business you engage in. LinkedIn is the best social network for lead generation and according to HubSpot, the…

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B2B Digital Marketing in 2018: Best Practices You Should Know

by Einav Laviv

The rapid evolution of the digital world has changed the way B2B marketers think and how they create and launch marketing activities. Marketers have learned to lean more heavily on technological tools. B2B digital marketing has started implementing traditional ‘B2C tactics. This is because they are often easier to measure, more straightforward, and are designed to provoke emotional responses. For…

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[Announcement] LeadSquared Ranked 5th Fastest Growing Technology Company in India

by Lakshmi Narayanan

Ranked no 5 fastest growing tech company

We attribute our 523 Percent Revenue Growth to consistently meeting the need for a marketing and sales execution platform across various industry verticals On Wednesday Nov 6th, 2017, The Deloitte Technology Fast50 India 2017 awards, organized by Deloitte recognized us, LeadSquared, as the 5th fastest growing technology firm in India. The rankings of 50 fast growing technology companies are awarded based…

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Holiday Email Marketing : How to Get More Clicks

by Christina Battons

holiday email marketing - banner

The holiday season is near and if you’re just planning your holiday email marketing campaign, this means you’re already behind. It may not sound good. But the truth is the earlier you start planning any of your holiday email marketing campaigns, the better it would be for your business. Most marketers do it almost a month earlier. So when it…

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Will inbound sales help sell more?

by Lakshmi Narayanan

  This is a short and simple tale On the impact of inbound sales Sales girl Jane went door to door Selling her ice creams, few or more Cajoling, pleading and dare I say, bullying? She leaves each house only after trying Every day she will walk the streets To sell her pack of 50 treats.   Salesman Sam was…

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Will they choose you?

by Lakshmi Narayanan

  Jill had three friends Tom, Bob and Sue Tom’s letters were far too few   And Bob made promises that weren’t true     But with Sue, her relationship grew For, she was different from the other two       Successful businesses are like Sue Who build relationships well and true   Connecting and nurturing, not voodoo Will…

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Marketing Vs Sales – The Blame Game

by Lakshmi Narayanan

Marketing Vs Sales

  All meetings are exactly the same, where 2 teams play the blame game. Marketing and Sales openly fight ‘cuz the lead did not convert right.     “100 leads are in the system today, yet none were contacted till yesterday! We at Marketing do well our jobs, if only you sales folks weren’t such slobs.”   “None of the…

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Using Inbound Marketing Strategy to Improve Sales And ROI

by Helen Cartwright

inbound marketing strategy - cover

  If your sales rate is not what you would like it to be, you are probably wondering what steps you should take so that you can boost your sales and profitability to new heights. You can try a range of methods when you want to get the most from your business, but a good inbound marketing strategy stands out…

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Why You Need a Lead Management Tool for Your Social Media Marketing?

by Jenny John

lead management tool for social media marketing

Social media has opened possibilities for businesses to sell their product around the globe, 24X7. It’s not exactly a secret that social media is one of the best ways to market your product to the globe and generate leads at almost a fraction of the price compared to other marketing platforms. Studies suggest that social media has a higher “lead-to-close”…

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