Mobisium Interview with Prashant Singh, Co-founder and CCO of LeadSquared

Prashant Kumar Singh is Co-founder and Chief Customer Office of LeadSquared which was started in July 2011. LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely – to people, marketing activities, lead sources, products, and locations. In a conversation with Mobisium, Prashant talked about…

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5 Proven Hacks for Quality Lead Generation Through Linkedin

Are you looking to get more sales for your products? You should be, and quality leads are the key. But, you may have overlooked generating qualified leads through LinkedIn. This social platform is packed full of qualified leads no matter what niche or business you engage in. LinkedIn is the best social network for lead generation and according to HubSpot, the…

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Importance of Text Message Marketing for Higher Education Institutions

Every single higher education institution that I have spoken to want to have text messaging in their communication plan. I am sure you do too. Many pieces of research also revealed that while most students don’t receive calls from unknown numbers, but they almost always read texts. Here are a few statistics that reveal the same as well: This gives a completely…

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6 Automation Workflow Templates for Your Student Recruitment Team

We have already come to an agreement that an admissions officer has too many things on his plate. Performing countless routine tasks on a daily basis can make them prone to errors. With increasing student awareness and online presence, marketing automation and CRM tools are their best bet. Not only does it improve their efficiency, it also reduces errors and…

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B2B Digital Marketing in 2018: Best Practices You Should Know

The rapid evolution of the digital world has changed the way B2B marketers think and how they create and launch marketing activities. Marketers have learned to lean more heavily on technological tools. B2B digital marketing has started implementing traditional ‘B2C tactics. This is because they are often easier to measure, more straightforward, and are designed to provoke emotional responses. For…

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[Announcement] LeadSquared Ranked 5th Fastest Growing Technology Company in India

Ranked no 5 fastest growing tech company

We attribute our 523 Percent Revenue Growth to consistently meeting the need for a marketing and sales execution platform across various industry verticals On Wednesday Nov 6th, 2017, The Deloitte Technology Fast50 India 2017 awards, organized by Deloitte recognized us, LeadSquared, as the 5th fastest growing technology firm in India. The rankings of 50 fast growing technology companies are awarded based…

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CRM vs ERP: Why You Need Both for Higher Education? [Infographic]

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Universities and other higher education institutions today have the daunting task of targeting the most connected generation – millennials, and post-millennials. This modern student is savvier, constantly online in one form or other, always restless, and highly skeptical. This means, the challenge for higher education admissions teams has amplified 10-times over. They still need to select the right students from…

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Holiday Email Marketing : How to Get More Clicks

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The holiday season is near and if you’re just planning your holiday email marketing campaign, this means you’re already behind. It may not sound good. But the truth is the earlier you start planning any of your holiday email marketing campaigns, the better it would be for your business. Most marketers do it almost a month earlier. So when it…

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Will inbound sales help sell more?

  This is a short and simple tale On the impact of inbound sales Sales girl Jane went door to door Selling her ice creams, few or more Cajoling, pleading and dare I say, bullying? She leaves each house only after trying Every day she will walk the streets To sell her pack of 50 treats.   Salesman Sam was…

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Will they choose you?

  Jill had three friends Tom, Bob and Sue Tom’s letters were far too few   And Bob made promises that weren’t true     But with Sue, her relationship grew For, she was different from the other two       Successful businesses are like Sue Who build relationships well and true   Connecting and nurturing, not voodoo Will…

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