In the world so wide, we are all intertwined by various networks. To take advantage of these networks you may not need a good tool but a clever hack. Rishabh a serial entrepreneur talks about growth hacking strategies used by top growth hackers at Mapplinks to leverage digital channels for rapid growth. If you are interested in smart tactics to…
It wasn’t very long ago that salespeople used pen and paper to note down the sales enquiries, scribbling down the details of prospective buyers. After a while, computers took over and digital notepads replaced paper, which were finally replaced by web forms. To state the obvious, this means that businesses don’t need to note down the information anymore – it’s captured automatically, and organized…
Marketing involves a lot of ambiguous activities, and hence might just be the most misunderstood function in the business! Do you feel my pain? As marketers, we are always struggling to find metrics beyond the superficial vanity ones (likes, shares and traffic) to show for our efforts. In addition, constant experimentation and monitoring is also needed to continuously improve. So how…
Designers design; copywriters write. What do Conversion rate optimization experts do? To understand the difference, let’s first understand what conversion and conversion rate means. Conversion happens when a visitor acts on your offer by filling up the form, subscribing to your newsletter, making a purchase or taking any other action which pushes them further in the sales cycle. The offer can be on your website, blog, a…
In our last webinar, inbound marketing expert, Mandar Marathe talked about the website conversion optimization and 10 ways to improve traffic, leads and revenue for your website. Mandar is the co-founder of BriefKase Digital Communications, a marketing agency, and a full stack digital marketer. A number of interesting questions about website conversion optimization were asked at the webinar. In case you…
High website conversion rates, especially for health and fitness websites, are not easy pal – it all boils down to the conversion tricks you use! A good ad and awesome marketing are all well and good, but, ultimately it is up to your website to seduce the visitor to conversion. It is rather like selling to a customer intent on…
Having a good website is important for any business; even more so for marketing agencies because if they cannot impress their website visitors (potential buyers), it is highly unlikely that these visitors will trust the agency with their business. This year I reviewed hundreds of landing pages and websites. Surprisingly, despite the continuous emphasis on the importance of good websites, majority of the ones I…
Are you rethinking your website design in 2016, or are just fed up of low conversion rates despite a recent website optimization exercise? In either case, you might be interested in our latest e-book “17 most common website mistakes.” Download it here! Last month we analyzed around 200 websites for different conversion elements, to find out where the vast majority of businesses…
What did I get out of a vacation in Thailand? You would think amazing memories and brilliant pictures! You are right. For a place that looks like this, its not a big deal. But being a marketer, I also got a few interesting conversion optimization strategies. It’s true!! If you look closely, all popular travel destinations have one thing in common…
In the past couple of years, webinars have really begun to help businesses grow. Here at LeadSquared, we have experimented and tried various things to improve and get the most out of our webinar sessions. Some have already been mentioned in this post from 2014. I’m going to add to that list. Here are 4 webinar best practices that will increase…