Marketing Automation is indispensable for marketers. But, despite the name, automation can impact sales! How you ask? It aids the entire process by plugging the leaks in the system, aligning sales and marketing in creating a streamlined revenue model. The whole idea of automation is to let it take care of mundane and routine tasks, while people continue to work…
The holiday season is near and if you’re just planning your holiday email marketing campaign, this means you’re already behind. It may not sound good. But the truth is the earlier you start planning any of your holiday email marketing campaigns, the better it would be for your business. Most marketers do it almost a month earlier. So when it…
I’m not a spammer if that’s what you are thinking. We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. So, these have mostly been nurturing emails to opt-in lists. And yes, sending more than 2 million emails has definitely taught me a thing or two about email…
Shibani is in a fix. She sends out dozens of emails about webinars regularly. But, because her audience are so used to getting mails from her, they don’t click on them anymore! That is, her click through rate (CTR) was decreasing! The last time she sent out an email regarding webinar registration, she noticed that the CTR had dropped by…
Admit it. We all wanted this at some point – If you still do, I am not judging you. But let me tell you this, if it was upto me, this letter would have been even more awesome! As a teenager, I read Harry Potter with overwhelming enthusiasm. As an email marketer, when I walk through the world again I…
Have you thought about what can you do, as a marketer to improve your digital marketing for the coming year 2016? Well, that is exactly what we analyse in this webinar. Join Prateek Shah – a digital marketing trainer as he enumerates 16 ways to perfect your strategy! The webinar was a resounding hit. Due to the number of questions…
Last week’s session on ’16 Simple Ways Marketers Can Get Better at Digital Marketing in 2016′ was one of the most successful webinar sessions we have ever had. Guest speaker Prateek Shah, Founder of Digital Defynd shared his expertise on digital marketing and addressed several questions asked during the session. However, there were so many that we had to write two…
Last Friday was one of the worst days I had in quite a while. After a long day at work, and wading through the infamous Bangalore traffic, I found that instead of spending a relaxing quiet evening at home, I had to entertain guests. Yes – my Sonakshi Aunty and her daughter thought it would be a good idea to…
In our last webinar, we discussed lead engagement sources that marketers and business owners may not be using. In case you missed it, you can watch the recording here: View the Recording We have also compiled questions asked by attendees at the session and addressed them below. Question 1 For an IT company, what would be the best medium to…
Last week’s webinar on “How to Increase Opens, Clicks and Conversions of Your Emails” threw light on a number of factors that affect the performance of an email. Due to a high volume of questions, we were unable to answer all of them during the session. We have included those in this blog post and several others. In case you…