Automation in Action: Building workflows around your business use case

Marketing Automation is indispensable for marketers. But, despite the name, automation can impact sales! How you ask? It aids the entire process by plugging the leaks in the system, aligning sales and marketing in creating a streamlined revenue model. The whole idea of automation is to let it take care of mundane and routine tasks, while people continue to work…

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Holiday Email Marketing : How to Get More Clicks

holiday email marketing - banner

The holiday season is near and if you’re just planning your holiday email marketing campaign, this means you’re already behind. It may not sound good. But the truth is the earlier you start planning any of your holiday email marketing campaigns, the better it would be for your business. Most marketers do it almost a month earlier. So when it…

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How Targeted Email Marketing Gave Us a 48% Increase in Results

Targeted email marketing

Shibani is in a fix. She sends out dozens of emails about webinars regularly. But, because her audience are so used to getting mails from her, they don’t click on them anymore! That is, her click through rate (CTR) was decreasing! The last time she sent out an email regarding webinar registration, she noticed that the CTR had dropped by…

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16 Simple Ways Marketers Can Get Better at Digital Marketing in 2016 – Webinar Recording & FAQ (Part I)

Last week’s session on ’16 Simple Ways Marketers Can Get Better at Digital Marketing in 2016′ was one of the most successful webinar sessions we have ever had. Guest speaker Prateek Shah, Founder of Digital Defynd shared his expertise on digital marketing and addressed several questions asked during the session. However, there were so many that we had to write two…

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