The rapid evolution of the digital world has changed the way B2B marketers think and how they create and launch marketing activities. Marketers have learned to lean more heavily on technological tools. B2B digital marketing has started implementing traditional ‘B2C tactics. This is because they are often easier to measure, more straightforward, and are designed to provoke emotional responses. For…
For many of us, shopping is a stress buster and the one thing that makes online shopping superior to traditional store-to-store traipsing, it is all the precious time we save when browsing from the comfort of our home. All online shoppers want the buying experience to be fast, convenient, and hassle-free. This is why one of the best ways to make…
Why LeadSquared is the Right Marketing Automation Platform for a Small Business? Launching a company is not easy. Apart from the financial aspect, owners need to think about staying on top of their game to sustain in the market. Spending money in the right areas is key to its success. Of course, there are other factors but being a small…
As the year draws to a close, there are plenty of speculations about how marketing automation in 2017 will evolve. AI, predictive analytics, prescriptive analytics, adaptive tech – the works; Companies invest in sophisticated technology in a desperate battle to understand what the prospect would want and then cater to him seamlessly. I can’t help feel that we are missing a…
Amit was having an exceptionally bad day. No lead seemed interested in his product, despite calling dozens of them. He had been a sales guy for over 3 years, he knew that he wasn’t giving them a wrong pitch – the leads, just weren’t right. Exactly one floor above, Namrata – the marketing head wasn’t doing much better. Despite the sales…
People often imagine once they get themselves a great marketing automation software, it will work like a genie : churning out viral campaigns on command, and bringing home those big fat leads in thousands! This, however, is far from the truth. The truth is that any software will work for you, only as much as you work for it. To…
In our last webinar “The Revenue Formula – Sales and Marketing Alignment,” we had a very good discussion about how both the teams can be aligned to work towards the same objective – revenue. In case you missed it, you can watch the recording here View the Recording We got really great questions as well that I have compiled in this…
Be yourself is not always the best advice to give to marketers in building community engagement – you know, the communications with customers, prospects and their target audience in general. As much as we would like to think that the best marketers are social, outgoing people great at networking, it isn’t always true. There are some of us who are…
Developing a business community doesn’t come easy. Watch the webinar to find out how you can build a thriving business community that will help generate leads, drive engagement and accelerate sales for your business. In the session, Ravindra MK, co-founder of BHive Workspace, one of the largest coworking spaces in Bangalore and organizer of BHive Startup and Entrepreneur Community, shared his experience…
It’s a common misconception that marketing automation can only be used by enterprise companies. Like so many other types of business technology, an expanding market of users and an increase in the number of software vendors has driven the price of this software down and resulted in a more accessible standard for user experience. In short, small businesses can use…