App store optimization (ASO) is the process of improving the visibility of an application on app stores. Developers put in a lot of effort to create, test and deploy a mobile app on app stores. Sometimes the visibility of these apps is not as good as expected even after creating a wonderful app with top-of-the-notch functionalities and an appealing UI. Does this…
With the world shifting towards mobile devices, so have marketers. Google has started penalizing websites that are not mobile-friendly, and the shift of preferring smartphones over desktops has only been growing. This changing trend means that mobile SEO is gaining momentum. But what is it and how does it differ from normal SEO? Keeping in accordance with the growth in mobile…
Everything you need to know about mobile app marketing was discussed in the last webinar. Akhil Chandra, founder and CEO of Studio Mosaic, a mobile app studio, talked about the essentials of app marketing, right from pre-launch to post-launch activities, followed by app store optimization and app promotion. Those of you looking for insights on app marketing, this webinar would…
Google began to roll out its mobile-friendly algorithm update just over two months ago. What has changed since then and how will this impact your business website – Nilesh Patel, founder and CEO of LeadSquared and Meenu Joshi, Lead – Digital Marketing at LeadSquared discussed just that at the webinar last Friday. Here’s a brief summary of some of the…
So, weather reports predicted a storm, and all we got was a mild breeze. But, what do you do after a near-miss? Do you sit around in your feeble house, waiting for the catastrophe to strike, or fix it right-away, and sleep peacefully at night? It’s almost a month since the Google mobile friendly update first rolled out, and at a glance, it’s effect has…
The webinar on “Optimizing your Marketing Strategy for a Mobile World” conducted by Nilesh Patel and Meenu Joshi raised a number of interesting questions. The enthusiasm shown by the attendees is definitely encouraging. Those of you who missed it, here’s a summary of some of the questions asked during the webinar. View the Recording Question 1 For follow ups in…
From businessmen finalizing billion dollar deals to teenagers seeking solutions to math problems and family members separated by thousand of miles connecting with each other, mobile phones have changed the way the world perceives communication today. Everyone has access to mobile phones and why not? They help to stay in touch with family & friends, company associates and access the world wide…
Everyday more and more people are turning to their smartphones as a source of news, entertainment, online shopping and what not. Having recognized the pattern, businesses have followed suit and are focusing their marketing energy onto capturing their audience on the move. At LeadSquared, we have experienced this enthusiasm firsthand while working for a client in the education sector who…
“Mobile app install ads are one of most important new ad products from Facebook.” Mark Zuckerberg, CEO, Facebook Before I take a plunge into Getting Started with Facebook Mobile App Install Ads, the next big thing on Facebook as put across by Facebook CEO, Mark Zuckerberg, lets talk numbers. This is the official declaration of Facebook’s First Quarter Report of 2013. This report clearly…