SaaS Sales: Two Ways You Can Become an Expert

SaaS sales - cover

Originally published on the Exotel blog. I joined Exotel from a sales outsourcing company. Oh, yes, it is a real thing. I worked for companies that outsourced their leads to us. We had to talk to their customers and sell the product/service. However, in my new company, it was like a whole new world for me. I felt like I…

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Achieve Sales Optimization Using Marketing Automation

The world is moving faster than ever, and with the advent of new technologies, it’s only going to get faster each day. Top companies are achieving sales optimization through automation and embracing themselves for better returns and efficiency. It helps that they get happier customers and employees as an add-on. The whole idea of automation is to let it take…

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9 Rules to Make the Perfect Sales Call

Sales call - cover

Originally published on the Exotel blog. Zara was the latest addition to our sales team at Exotel. Straight out of college, confident, smart and all set to conquer the world. Her attitude is what let us know that she was right for the job. She spent 3 days with the product and the sales team and boy, was she thorough!…

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9 Growth Hacks for E-commerce Businesses: Webinar Recording

Growth hacks for e-commerce - cover

We can all agree that E-commerce is big! What with the successes of mass aggregrators like Amazon and Flipkart, as well as e-commerce platforms that cater to niches such as Nykaa, BigBasket and Zivame, the shopping experience has totally changed. Newer businesses are jumping on the bandwagon, and even old established businesses now have an option to buy online. But, are…

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How Lead Qualification Helped Us Align Sales and Marketing

Lead Qualification

Does this ever happen between your sales and marketing teams? Marketers spend a lot of time, effort and money to create compelling campaigns, optimize them to generate leads, set auto-responders and alerts to connect with them promptly, before finally delivering the leads to the sales team. Many sales people do not even know these terms, but they very well know their targets and…

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Lead Management System – One Size Does Not Fit All [Infographic]

Lead Management System

On the surface, lead management system sounds like a fairly simple and universal term – A system which manages your leads. I tried to go a step deeper and spoke to a few users (business owners, sales people and marketers from different industries and business sizes), and wasn’t really surprised at what I found. Every single business uses (interprets) their lead management system differently,…

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How to Build Trust Online for Your Business- Learn from the Pros

I’d rather go to my usual grocer who gives me fresh produce, personalized discounts and is familiar with my regular grocery buying behavior, than a fancy retail store whose ads do nothing other than boast. In fact, the next time I visit the market with a friend, I would tell them to go to bhaiyya. That’s what taking time to build trust can…

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