Originally published on the Exotel blog. I joined Exotel from a sales outsourcing company. Oh, yes, it is a real thing. I worked for companies that outsourced their leads to us. We had to talk to their customers and sell the product/service. However, in my new company, it was like a whole new world for me. I felt like I…
The world is moving faster than ever, and with the advent of new technologies, it’s only going to get faster each day. Top companies are achieving sales optimization through automation and embracing themselves for better returns and efficiency. It helps that they get happier customers and employees as an add-on. The whole idea of automation is to let it take…
Originally published on the Exotel blog. Zara was the latest addition to our sales team at Exotel. Straight out of college, confident, smart and all set to conquer the world. Her attitude is what let us know that she was right for the job. She spent 3 days with the product and the sales team and boy, was she thorough!…
We can all agree that E-commerce is big! What with the successes of mass aggregrators like Amazon and Flipkart, as well as e-commerce platforms that cater to niches such as Nykaa, BigBasket and Zivame, the shopping experience has totally changed. Newer businesses are jumping on the bandwagon, and even old established businesses now have an option to buy online. But, are…
While we all are so busy trying to figure out ways to get more leads and customers, most of us neglect one very important point – how to increase revenue from existing customers. Guilty of this? Then this webinar is just for you! Saurabh Dayal, the Growth Head at Knowlarity Cloud Telephony, talks about 7 ways in which we can get…
I’d rather go to my usual grocer who gives me fresh produce, personalized discounts and is familiar with my regular grocery buying behavior, than a fancy retail store whose ads do nothing other than boast. In fact, the next time I visit the market with a friend, I would tell them to go to bhaiyya. That’s what taking time to build trust can…
“There is a story behind everything”, is something my boss (@Nilesh Patel) is fond of telling me. As a content marketer, I am trained to hunt out the interesting story that almost always gets missed behind regular life. The story of your business, especially your customer acquisition strategy, is no different. Have you had a “Oh Crap” moment and rushed…
What started as an attempt to fix his own iPhone, below the radar (that is, without his father finding out) has now become a one-stop-shop for repair and servicing of Apple products. Ankit Chowdhary, the Founder of iService, spoke on how far he had come from the teenager who started the entire business on the side as a hobby (*ahem* for…
Amit’s story started when he realized the amount of electronic gadgets that get piled up in big companies. Out of curiosity, he and his friend decided to find out what happens to them. Much to their surprise, they realized that the unused gadgets either collect dust (or fungus) while waiting for approval from someone higher up. Or, they get disposed…
When I asked one of my clients what do you know about the prospect, they told me that they have his name number and email ID. Yes, but what else, I asked? Not much really. Oh and he works at XYZ company. Anything about his personal preferences, his flavours, his interests, his day to day challenges in the work place,…