One of my colleagues constantly receives those no-value, clueless “just checking-in” kind of messages from a random salesperson he doesn’t even know. Naturally, he never answers them. Instead, he sends them over to our sales team and we discuss the approach was not good. Do you know what conclusions we always come to? Nobody is willing to waste their…
Does this ever happen between your sales and marketing teams? Marketers spend a lot of time, effort and money to create compelling campaigns, optimize them to generate leads, set auto-responders and alerts to connect with them promptly, before finally delivering the leads to the sales team. Many sales people do not even know these terms, but they very well know their targets and…
On the surface, lead management system sounds like a fairly simple and universal term – A system which manages your leads. I tried to go a step deeper and spoke to a few users (business owners, sales people and marketers from different industries and business sizes), and wasn’t really surprised at what I found. Every single business uses (interprets) their lead management system differently,…
Beep! Was that an email notification? Through semi-opened eyes, you recognize the subject line : “It’s a new lead!” You jump out of your bed and leave your wife uncovered. A month later, you wonder why she is asking for divorce. But hey, it’s a new lead! You’ve done something awesome, and that has drawn someone to your company. Now,…
In our last webinar ‘Lead Qualification: 3 Steps to Conversion Success’ we were joined by Ganesh Rajendran, Head – Marketing and Communications at Uniphore Software Systems. We discussed the lead qualification and its importance in helping businesses close more deals. Those of you who missed it, some of the questions asked during the session are summarized below. View the Recording Question 1…
A number of interesting questions were asked at the webinar ‘How to organize your Lead to Revenue Lifecycle’. Those of you who missed the webinar, here’s a summary of some of the questions asked during that session. You could also listen to the webinar recording here. View the Recording Question 1 What is the common definition of lead, for both…
Lead qualification using scoring is a concept that’s not really new. All intelligent businesses realize that lead generation is not really the big issue; rather, the real one is separating the wheat from the chaff. The inability of marketing to identify and hand over the best opportunities in time to the sales team is what causes most lost opportunities, and…
A number of interesting questions were asked at the webinar on ‘Lead Scoring: Strategies and Benefits’. Those of you who missed the webinar, here’s a summary of some of the questions asked during the session. You could also listen to the webinar recording on ‘Lead Scoring: Strategies and Benefits’ here. View the Recording Question 1 Will Lead Scoring help a…
The webinar on ‘How to Implement Lead Management Best Practices’ emphasized on lead management and its best practices using LeadSquared. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording
It has been a major concern for all small to medium business marketers to survive the ever increasing competition of generating B2B leads. In the present scenario, almost all marketers are struggling day and night to generate leads and spending lacs without a guaranteed outcome. In this case, the most common question that arises is, Where to get B2B leads, fast and…