Is LeadSquared different from CRM systems: CRM and Marketing Software Comparison

LeadSquared marketing software helps businesses in acquiring customers using modern scientific marketing methods. It helps in generating, nurturing and engaging Leads with the objective of increasing probability of converting them to customer with every interaction. LeadSquared is used by marketers to connect and engage with Leads till they become sales ready.

The marketing teams will typically pass the Leads to sales team once they become sales ready. From this point onwards, sales people may use sales force automation software like CRM to manage the lead and opportunities and close. CRM is best suited after Lead becomes sales ready.

LeadSquared can also be used as simple CRM to manage customer relationships, but that’s not its core purpose and forte. Similarly, CRM software can also do a bit of marketing but that’s not what they are designed to do.

CRM is not a replacement for LeadSquared and vice-versa. Rather, LeadSquared and CRM are complementary.

Following is a brief feature comparison of CRM and marketing software, LeadSquared. The comparison is with CRM software is general in nature and not specific to any CRM software.

Legend:

crm and marketing checklistThe solution has a strong implementation of feature
crm and marketing checklistThe solution either does not have the feature or it has a very weak implementation
crm and marketing checklistThe solution has partial implementation of feature or (in case of CRM) many of the solutions do not have it
FeatureCRMLeadSquared
Email Campaign Deliverability and Reputation managementcrm and marketing checklistcrm and marketing checklist
Email Campaign Tracking (Delivery, Open, Click tracking)LeadSquaredLeadSquared
Email Template LibraryLeadSquaredLeadSquared
1 to 1 tracked EmailsLeadSquaredcrm and marketing checklist
Email Campaign Performance AnalysisLeadSquaredcrm and marketing checklist
Landing Page DesignerLeadSquaredcrm and marketing checklist
Landing Page Template Librarycrm and marketing checklistcrm and marketing checklist
Mobile Optimized Landing Pagescrm and marketing checklistcrm and marketing checklist
Rich Media content (video, slideshare) in Landing Pagescrm and marketing checklistcrm and marketing checklist
Compare Landing Page Performance in real timecrm and marketing checklistcrm and marketing checklist
Landing Page Auto-responderscrm and marketing checklistcrm and marketing checklist
Lead Capture (Web, Email, Import, Manual)crm and marketing checklistcrm and marketing checklist
Segmentation by Lead behaviourcrm and marketing checklistcrm and marketing checklist
Dynamic Lead Listcrm and marketing checklistcrm and marketing checklist
List Managementcrm and marketing checklistcrm and marketing checklist
Lead Deduplicationcrm and marketing checklistcrm and marketing checklist
Lead Activity Trackingcrm and marketing checklistcrm and marketing checklist
Lead Scoring by behaviourcrm and marketing checklistcrm and marketing checklist
Lead Gradingcrm and marketing checklistcrm and marketing checklist
Real time Lead Source Analysiscrm and marketing checklistcrm and marketing checklist
Outlook integration (for Lead tracking)crm and marketing checklistcrm and marketing checklist
Top Lists & Leadscrm and marketing checklistcrm and marketing checklist
Lead & Visitor tracking (activity & behaviour)crm and marketing checklistcrm and marketing checklist
Website Traffic Analysiscrm and marketing checklistcrm and marketing checklist
Lead Activity and Result Summary reportscrm and marketing checklistcrm and marketing checklist
Account Managementcrm and marketing checklistcrm and marketing checklist
Opportunity creationcrm and marketing checklistcrm and marketing checklist
Sales Forecastingcrm and marketing checklistcrm and marketing checklist
Sales Process Managementcrm and marketing checklistcrm and marketing checklist
Call loggingcrm and marketing checklistcrm and marketing checklist
Document librarycrm and marketing checklistcrm and marketing checklist
Case Managementcrm and marketing checklistcrm and marketing checklist
Contractscrm and marketing checklistcrm and marketing checklist
Channel Managementcrm and marketing checklistcrm and marketing checklist
Tasks & Reminderscrm and marketing checklistcrm and marketing checklist
Inventorycrm and marketing checklistcrm and marketing checklist
Products & Pricingcrm and marketing checklistcrm and marketing checklist
Quotescrm and marketing checklistcrm and marketing checklist
Vendorscrm and marketing checklistcrm and marketing checklist
Purchase Orderscrm and marketing checklistcrm and marketing checklist
Sales Orderscrm and marketing checklistcrm and marketing checklist
Invoicingcrm and marketing checklistcrm and marketing checklist

 
crm and marketing

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