Google Adwords Location Extensions Setup Guide

Imagine how wonderful it would be, if you could reach out to each of your potential customers, and travel to places where they are located. But, it isn’t a perfect world!

However, thanks to Google location extensions, you can now help your customers search and locate your business easily. They can find directions on the map to reach you, or even better, they can call you directly to feed their queries or place orders. Wow! So much with only one simple step; add Location Extensions to your Google Adwords Campaign.

 

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I have already discussed the benefits of using Location Extensions in my previous blog post. So, I am going to keep this post focused on Google Adwords Location Extensions Setup. But before I begin, I should inform you that location extensions work only on the following types of campaigns:

  • Search & Display Networks – Standard & All Features
  • Search Network only – Standard & All Features
  • Display Network only – Mobile Apps & All Features

You can Learn more about different campaign types from Google’s Support Documents.

 

Now let’s discuss the steps to add Google Adwords Location Extensions in your Adwords campaigns

To add location extensions to new ad campaigns, follow these steps:
(Click on the images in step 3 & 4 to enlarge them)

Step 1

Sign in to your Adwords account.

Step 2

Click on the Campaigns tab

Step 3

Click New Campaign 2013-05-28_1551

Step 4

Under Ad extensions > Locations, Check the box next to”Extend my ads with
location information
” 2013-05-28_1559

Step 5

Select one or both of the sub-options:

  • Use addresses from Google Places account- For Business Owners
    (because Google Places listings are only for business owners)
  • Use manually entered addresses- For non-business owners
    (who do not have Google Places Account).
    Enter up to 100,000 locations manually.

Step 6

Click Save and continue.

 

Steps for adding location extensions to existing campaigns do not differ much. Check it out below:
(Click on the images in step 4 & 6 to enlarge them)

Step 1

Login in to your Adwords account

Step 2

Click on the Campaign tab

Step 3

Click on the name of the Campaign you would like to edit

Step 4

Click the Ad extensions tab (shows the current extension status) 2013-05-28_1604

Step 5

Click View and select the Location Extensions from the drop down menu bar

Step 6

Click New Extension under either of the following sub-options: 2013-05-28_1607

  • Use addresses from Google Places account- For Business Owners
    (because Google Places listings are only for business owners)
  • Use manually entered addresses- For non-business owners
    (who do not have Google Places Account).
    Enter up to 100,000 locations manually.

Step 7

Click Save

Click on the link to know more about Google Adwords Location Extensions Settings.

Great job guys! Now that you are done setting up Location Extensions in your ad campaigns, enjoy the increased CTR and Conversion rates on your website. Stay tuned to get more information on other Ad Extensions setups and keep reading.

About the Author

  1. Rahul Kharnokhya Commented May 29, 2013

    Nice Article. Loved the images used in this post. Simple and well created

    1. Subhasree Commented May 29, 2013

      Thanks Rahul, for the kind words. Keep Reading! 🙂

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