A constant gripe we hear from all Digital Marketers in the Insurance landscape is –“More than 30% of our inbound leads across all sources are not reachable” (“NC” as they would like to term them; Not Contactable) After shedding all that blood, sweat and tears to craft high-conversion landing pages, writing seductive ad and page copy for SEO/SEM concluding with…
In 2004, Ashok was doing well as an amateur stock trader. He thought he was on to something as far as making money in the stock markets. Then he made a bad call. All his gains were gone. He then hit the books again and realised that making money in the equity markets was all about STAYING invested long enough in…
I can’t remember the last time I paid cash. I order my groceries at bigbazaar, book an Uber to commute, pay for delivery online and use my card for the rare over the counter transactions. Technology has definitely changed the way I live. It has also changed the way I interact with brands. Instead of taking my concerns to a customer…
In a hurry? Get your hands on the meat right away! Download your loan leads checklist, now! From a dismal 9% towards the end of last year, India’s loan growth rate has shot up to 11% in 2016. What does this mean for you, as a person selling loans in India? It means that the market appetite for loans is…
