It’s all about the Millennials. Travel and hospitality businesses – go about doing what you are doing, keeping in mind the millennials. They are the money makers. They are the ones you need to keep happy. Keeping up with our industry-specific content, here are four factors that I think can easily be implemented in your tourism marketing process and can…
Media coverage can be hard to come by even for long-established companies, but it’s significantly harder for startups. Hacking the Media: How to Get Media Coverage for Your Travel Startup In our last webinar, travel marketing expert, Tanu Arora from TravHQ – a travel marketing and media website, joined us to discuss, how to get media coverage for travel businesses and 8 simple ways in…
If there’s one thing one whole year of selling hospitality technology taught me, it is this – even the smartest and the most intuitive of hotel owners tread way too cautiously when it comes to adopting technology. Yes, that isn’t always the case! There are many in the hospitality sector that are doing a great job digitally. But for every…
2015 was a year of much innovation, experimentation and a witness to the ever-increasing usage of technology in travel and hospitality. From Uber-style private jet companies to biometric-boarding to 3D-printed hotel suites, 2015 had it all. And, with the pace of change in the travel and tourism industry accelerating faster than ever, it’s only natural for travel marketers this year…
Here is a continuation of my Thailand take – aways. For those of you who missed my first one, you can find it here. Why am I doing another post? Well, Thailand is a land of culture, history and because of tourists, customer acquisition strategies! Here is one that stayed with me. This story begins when I was out for…
What did I get out of a vacation in Thailand? You would think amazing memories and brilliant pictures! You are right. For a place that looks like this, its not a big deal. But being a marketer, I also got a few interesting conversion optimization strategies. It’s true!! If you look closely, all popular travel destinations have one thing in common…
Our last webinar threw light on marketing in the hospitality industry. Floyd Tavares, Manager – Business & Digital Marketing, from Deltin Group ran the session. He was joined by Nilesh Patel, Founder and CEO of LeadSquared. In case you missed the webinar, you can watch the recording below. You will also find a short Q&A session with Floyd, talking about what…
Oh, the places you’ll go travel marketers, with just a tad bit of steering in the right direction. Travel is an experience – it is exotic and it is compelling. And, it’s way past time all you travel entrepreneurs and businesses realize how powerful is the thing you are trying to sell – dreams, adventures, memories – experience all in all. All…
