Marketing results can be pretty unpredictable many times. Well, some people say that such is the case ALL the times. Despite creating content factory, significant spend on PPC, hosting a variety of Landing Pages — you may not get the desired results. It can become very frustrating and marketers may start wondering why shouldn’t they just quit. That’s a very normal thought. But in world of Digital Marketing — persistence and continual improvement are two virtues that make all the difference. Number of people have written about these virtues and I don’t want to repeat them. Here I am attempting to highlight the importance of persistence in marketing through an Ode which is based on the famous “Don’t Quit” poem by an unknown but great author.