All meetings are exactly the same,
where 2 teams play the blame game.
Marketing and Sales openly fight
‘cuz the lead did not convert right.
“100 leads are in the system today,
yet none were contacted till yesterday!
We at Marketing do well our jobs,
if only you sales folks weren’t such slobs.”
“None of the 100 are worthy to call
many are junk, but that’s not all!
Why haven’t they been nurtured yet?
if only Marketing had content set.”
And so it goes round and round
with no solution to be found.
Marketing and Sales could never agree
on how to handle an enquiry
But then they got an automation tool
not just marketing, but a CRM too!
Finally lead generation was optimized
And lead follow-up prioritized.
Lead score, quality score and lead activity
helped them nurture and follow up on priority.
Their conversions spiked through the roof
and all their problems disappeared ‘poof’
Sales guys met their targets on time,
with Marketing helping them every time!
And that is how it should always be
Marketing and Sales work together – see?
But if that is not happening for you,